Dhanush is more popular and acclaimed as an actor than being just Superstar Rajnikanth's son-in-law. Some of his performances can make his father-in-law very proud. However, he was kind of unknown face for about 25 states in the country... till last week.
For his upcoming movie titled '3', Dhanush created this song along with music director Anirudha and the viral caught the imagination of entire nation like anything. Thanks to facebook and twitter. Within a week or so the video touched the mark of 4 million hits. You can see this song all over your fb home and is still trending on twitter. Blogs and newspapers are still discussing the craze and anthropologists are still confused over the fact that Kolaveri actually became such a big thing.
Virals can surprise anyone. What is the trick, nobody knows. It either clicks or fizz out. Kolaveri is a soup song. It’s have funny lyrics. Its hummable. It has a simple tune. So? At least 10 songs every year match Kolaveri on these parameters but none becomes a rage like this one. Life is heuristics...
Written By: Sujoy Ghosh
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